The definition of a trend setter is one of an individual who, due to his / her popularity and status within a specific group, is capable of influencing its members’ behaviour and opinions. Trend setters can be found in almost every industry (fashion is probably the main one), and they are frequently seen by advertising professionals as an important marketing tool in the...
Learn MoreFollowing a half day course on mobile marketing held by Strategic Communications on the 4th of May, this week we would like to focus on creative ways of using mobile advertising. We will do so by featuring two interesting examples taken from the worldwide web, which also show how to create interaction between different media platforms. These videos will hopefully give...
Learn MoreArticle originally published in The Malta Independent on Sunday on April 22nd, 2012. In our real time communication age, one of the most effective communication platforms is undoubtedly the mobile phone. Once used to simply send and receive calls and SMSes, our mobiles have gradually evolved into multimedia tools, allowing us to access all sorts of information with a...
Learn MoreA long time ago, a man left his house in Maryland (USA) to reach California, with one idea on his mind: find a gold vein and get rich. After having arrived at his destination, equipped with a shovel and a pickaxe, the man started digging. Following a few weeks of hard work, the man finally found the precious mineral, but soon realized that he needed expensive machinery to...
Learn MoreA company communicates not only by means of the commercial messages appearing in the media and press releases sent to newspapers, but also through its actions and the way it addresses its internal and external public. Matching your corporate identity with your corporate image may sometime be difficult. In addition the spokesperson of an organization must be able to act...
Learn MoreYour mobile phone is one of the most personal things you carry with you. It stores the photos of your holidays, the numbers and addresses of your family, friends and colleagues. Your mobile accompanies wherever you go and you rarely leave it behind, if at all. Recognising the importance of mobile devices has become a critical factor for those companies that want to reach...
Learn MoreAs you may know, on the 30th of March, Facebook will switch all the existing business pages to the Timeline layout. This will be a new and more powerfully visual representation of the old pages. Under Timeline, your followers can see a visual display of your posts subdivided by year, and read about your company’s milestones. With Timeline you can choose which posts...
Learn MoreOne of the most structured (and rewarding) tasks a company like ours could be asked to execute, is the Search Engine Optimization (SEO) of a website. Gone are the days when SEO meant placing keywords in a page’s HTML code. Nowadays, if you want to be a winner in the SEO game, you have to consider a wider array of factors. As from December 2010, Google has introduced...
Learn MoreArticle by Giovanni Caprara, originally published in Corrieredellasera.it on 7th February 2012. PADUA – “Volunia, the new all-Italian search engine can now fly us all to freedom”. Creator Massimo Marchiori, 41, is delighted that Volunia’s moment has come after three years of hard work, hoop jumping and triumphant tests. Marchiori is quick to point out: “This...
Learn MoreFollowing several years of collaboration on numerous projects with the Armed Forces of Malta’s Public Information Cell, Strategic Communications was trusted with providing a researched article in PDF brochure, for subsequent placement for access and download online from their revamped online presence. “The Service needed the expertise and experience, that...
Learn MoreStrategic Communications has announced a partnership agreement with Studio Perrone, an Italian corporate consultancy firm founded in 1987 by Francesco Perrone, Professor at the Communications and Sociology Department of University “La Sapienza” in Rome. Studio Perrone offers tailor-made consultancy and training to public and private organizations such as...
Learn Moreby Anne Almeling Article originally published by Al Arabiya News Since the beginning of the uprisings in North Africa and the Middle East, social media such as Facebook and Twitter have attracted more attention than ever. Not only did anti-government activists manage to mobilize protesters with the help of the Internet. They also disseminated information much quicker...
Learn MoreIf you are already disseminating press releases to the local newspapers, you may find yourself in a situation where, more often than not, these are either edited considerably or not published at all. Are you doing something wrong or are you simply not in the editors’ good books? Organizations that do not employ professional PR people tend to ignore a few cardinal rules...
Learn Moreby Karen Cini Article originally published in the Malta Independent on Sunday on 11 December 2011 If you have always overlooked the power of a tiny barcode, think again. The world of advertising and communication has reached a new level thanks to the introduction of a little square of data with symbols fused together much like a barcode. These Quick Responses...
Learn MoreThe US Federal Trade Commission (FTC) eventually got its way with Facebook! Last November, the social media giant was ordered to revise its privacy policy, which was deemed to be deceptive by the FTC. In recent years, Facebook has repeatedly come under fire for a series of events that have raised serious concerns about the safety of its users’ personal data. It is worth...
Learn MoreStrategic Communications is glad to announce the launch of the website of former Lazio football club first-team doctor Roberto Postacchini. Based in Rome, Dott. Postacchini is an orthopaedic surgeon specialized in the treatment of conditions affecting the shoulders. “My website – explains Dott. Postacchini – “aims at providing visitors with an overview of the...
Learn MoreHere we go again. Facebook has made big changes to users’ pages, and people are responding in droves with their metaphorical “dislike” buttons. News Feeds were popping with not-so-gentle complaints Wednesday as many of the social-networking behemoth’s 750 million users began seeing the overhaul. “This is absolutely the worst of the many...
Learn MoreIn one of our previous blog entries, we have discussed the importance of a crisis control plan, and analyzed the various steps which should be undertaken in order to overcome a crisis successfully or try and limit its consequent damages. There have also been cases of companies which, struck by a crisis, have not only managed to overcome it, but ended up using it to their...
Learn MoreA group of students from INSEEC Business School of Paris have recently completed a four-week training course organised by Ms Odette Vella and held at SmartCity Malta. The course aimed at providing the participants with the necessary knowledge to start up and manage a company or a project in Malta. The students, who are currently completing their Master degree and also...
Learn MoreThe term “shock advertising” or “shockvertising” was created in order to define any advertising campaign which tries to attract the audience’s attention by deliberately violating social values and norms. The most commonly used attention seeking devices in shock advertising are graphic images and blunt language which aim at creating a strong emotion and reaction...
Learn MoreAfter less than four months from when they were introduced to Malta by Strategic Communications, QR codes have become a popular marketing tool on the island. The bi-dimensional bar codes have caught the attention of many, as, shortly after having been featured in an advertisement by Strategic Communications on the 27th March 2011 issue of a local magazine, the trend...
Learn MoreIn 2006, Detroit-based advertising agency Campbell-Ewald was faced with a challenge. As part of the contract to provide the US Navy with advertising services, the agency was tasked to create a TV spot to boost the recruitment for the elite SEAL units. SEALs (whose acronym stays for Sea, Air, Land) are tasked with conducting various sensitive operations, including the...
Learn MoreThe number of Facebook users in the United States has plummeted from 155,2 million users in May to 149,4 in early June. Six million accounts have been closed by their owners in the US. In addition Canada seems to follow the same trend, where the number of users choosing to opt out of the social network is on the rise. Whilst Facebook faces problems, Linked In and Twitter...
Learn MoreWith the introduction of smart phones on the market, an increasing number of people in Malta are using their phones to browse the internet. Since mobile search engines rank websites according to their compatibility with mobile phones, it is important that your website is optimised for visualization on mobile devices, so as to avoid losing a significant share of...
Learn MoreHaving a website is definitely not the only way of establishing your company’s online presence. While other means of reaching your target, such as, blogs and social media exist, your corporate website should be the starting point for showcasing your services, products and organization. Great, so you have a website… now what? Can potential customers find you...
Learn MoreStrategic Communications is proud to announce the introduction of Quick Response (QR) codes to its clients’ advertising campaigns. QR codes consist of modules arranged in a square pattern on a white background, which can be read by any Smartphone with a QR code reader application, downloadable for free from the internet. QR codes containing addresses and URLs may be...
Learn MoreIt is with great satisfaction that Strategic Communications announces the launch of the website of Maia Psychology Centre. MPC offers psychological services to children, adolescents, adults and families, including assessments, psychotherapy and consultation. MPC also provides training to professionals and informative talks to the general public. The website has been...
Learn MoreCompany logos seldom change. However, even the most successful brand may need to revisit its visual identity, in order to offer a more modern look. Even though this is an event that occurs infrequently in the life of a brand, when a redesign is necessary, it is important to maintain those visual characteristics which have made the logo immediately recognizable. Below are...
Learn MoreIs your company ready to successfully manage a crisis? Most companies in Malta aren’t. A crisis can hit any type of organization, be it private or governmental. When a crisis concerning your organization occurs, you have to be ready to react swiftly, in order to contain the damages that negative media exposure can cause. In the internet era, news travels fast, hence...
Learn MoreAs marketing consultants in Malta, we at Strategic Communications are frequently involved in creating the corporate visual identity of new companies. It is however necessary to highlight how, creating the corporate identity of a company, goes well beyond the design of an attractive logo or set of stationery, as this is only the first step in communicating who you are to...
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