Article originally published in The Malta Independent on Sunday on April 22nd, 2012. In our real time communication age, one of the most effective communication platforms is undoubtedly the mobile phone. Once used to simply send and receive calls and SMSes, our mobiles have gradually evolved into multimedia tools, allowing us to access all sorts of information with a...
Learn MoreA long time ago, a man left his house in Maryland (USA) to reach California, with one idea on his mind: find a gold vein and get rich. After having arrived at his destination, equipped with a shovel and a pickaxe, the man started digging. Following a few weeks of hard work, the man finally found the precious mineral, but soon realized that he needed expensive machinery to...
Learn MoreA company communicates not only by means of the commercial messages appearing in the media and press releases sent to newspapers, but also through its actions and the way it addresses its internal and external public. Matching your corporate identity with your corporate image may sometime be difficult. In addition the spokesperson of an organization must be able to act...
Learn MoreYour mobile phone is one of the most personal things you carry with you. It stores the photos of your holidays, the numbers and addresses of your family, friends and colleagues. Your mobile accompanies wherever you go and you rarely leave it behind, if at all. Recognising the importance of mobile devices has become a critical factor for those companies that want to reach...
Learn MoreAs you may know, on the 30th of March, Facebook will switch all the existing business pages to the Timeline layout. This will be a new and more powerfully visual representation of the old pages. Under Timeline, your followers can see a visual display of your posts subdivided by year, and read about your company’s milestones. With Timeline you can choose which posts...
Learn MoreFollowing several years of collaboration on numerous projects with the Armed Forces of Malta’s Public Information Cell, Strategic Communications was trusted with providing a researched article in PDF brochure, for subsequent placement for access and download online from their revamped online presence. “The Service needed the expertise and experience, that...
Learn MoreStrategic Communications has announced a partnership agreement with Studio Perrone, an Italian corporate consultancy firm founded in 1987 by Francesco Perrone, Professor at the Communications and Sociology Department of University “La Sapienza” in Rome. Studio Perrone offers tailor-made consultancy and training to public and private organizations such as...
Learn Moreby Karen Cini Article originally published in the Malta Independent on Sunday on 11 December 2011 If you have always overlooked the power of a tiny barcode, think again. The world of advertising and communication has reached a new level thanks to the introduction of a little square of data with symbols fused together much like a barcode. These Quick Responses...
Learn MoreStrategic Communications is glad to announce the launch of the website of former Lazio football club first-team doctor Roberto Postacchini. Based in Rome, Dott. Postacchini is an orthopaedic surgeon specialized in the treatment of conditions affecting the shoulders. “My website – explains Dott. Postacchini – “aims at providing visitors with an overview of the...
Learn MoreA group of students from INSEEC Business School of Paris have recently completed a four-week training course organised by Ms Odette Vella and held at SmartCity Malta. The course aimed at providing the participants with the necessary knowledge to start up and manage a company or a project in Malta. The students, who are currently completing their Master degree and also...
Learn MoreAfter less than four months from when they were introduced to Malta by Strategic Communications, QR codes have become a popular marketing tool on the island. The bi-dimensional bar codes have caught the attention of many, as, shortly after having been featured in an advertisement by Strategic Communications on the 27th March 2011 issue of a local magazine, the trend...
Learn MoreStrategic Communications is proud to announce the introduction of Quick Response (QR) codes to its clients’ advertising campaigns. QR codes consist of modules arranged in a square pattern on a white background, which can be read by any Smartphone with a QR code reader application, downloadable for free from the internet. QR codes containing addresses and URLs may be...
Learn MoreIt is with great satisfaction that Strategic Communications announces the launch of the website of Maia Psychology Centre. MPC offers psychological services to children, adolescents, adults and families, including assessments, psychotherapy and consultation. MPC also provides training to professionals and informative talks to the general public. The website has been...
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