A company communicates not only by means of the commercial messages appearing in the media and press releases sent to newspapers, but also through its actions and the way it addresses its internal and external public.
Matching your corporate identity with your corporate image may sometime be difficult. In addition the spokesperson of an organization must be able to act swiftly to contain negative exposure in blogs and social media websites, as well as deal effectively with requests from journalists.
Our course aims at explaining how effective public relations can help an organization maintain its visibility in the media and tackle a crisis whenever and wherever it may occur.
The course is delivered by Italian industry professional Dott. Fabio Giangolini, B. Comm. (Hons), MA Marketing Management Universita’ di Roma “La Sapienza”. Director Strategic Communications.
€65 including VAT.
Our training courses are developed to provide skills that are transferable to a number of employees within the organization, and from industry to industry. Therefore it is our understanding that these courses will be eligible for ETC’s Training Aid Framework (TAF) (click here to know more about TAF and how to apply).
A special discount will be applied if the course is booked in conjunction with the New Media Course of Friday 4th May.
Friday 11th May, 9:00 – 12:00.
No.2 Dar Is Sliem
Alfons Maria Galea Street
Birzebbuga
FREE PARKING AVAILABLE
Managers, public relations officials and spokespersons of any organization. Public affairs professionals.
- Providing participants with the tools to recognize occasions for generating positive exposure
- Analysing best practices in the management of a crisis from a PR point of view
- Recognizing risk factors inside an organization which could lead to a crisis and identifying ways of preventing them
- Limiting the damages from bad exposure in the media
- Understanding the use of public affairs in the EU
- Introduction to public relations
- The PR function in an organization
- Recognising news value in a story
- Critical factors in the publication of press releases
- Crisis communication: international and local case studies
- Standard operating procedures for managing a crisis
- Effective techniques to deal with media enquiries
- The financial communication
- Evaluation of PR activities
- Public affairs in the EU
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