Your mobile phone is one of the most personal things you carry with you.
It stores the photos of your holidays, the numbers and addresses of your family, friends and colleagues.
Your mobile accompanies wherever you go and you rarely leave it behind, if at all.
Recognising the importance of mobile devices has become a critical factor for those companies that want to reach their clients in the fastest and most direct way possible.
Our course aims at introducing the participants to the possibilities offered by mobile phones as effective marketing tools, as well as creating mobile-friendly advertising campaigns and websites.
The course is delivered by Italian industry professional Dott. Fabio Giangolini, B. Comm. (Hons), MA Marketing Management Universita’ di Roma “La Sapienza”. Director Strategic Communications.
€65 including VAT
Our training courses are developed to provide skills that are transferable to a number of employees within the organization, and from industry to industry. Therefore it is our understanding that these courses will be eligible for ETC’s Training Aid Framework (TAF) (click here to know more about TAF and how to apply).
A special discount will be applied if the course is booked in conjunction with the Corporate Public Relations Course of Friday 11th May.
Friday 4th May 2012, 9:00 – 12:00
No.2 Dar Is Sliem
Alfons Maria Galea Street
Birzebbuga
FREE PARKING AVAILABLE
Marketing executives and managers, and self employed individuals interested in maximising their marketing budget. Advertising agencies interested in knowing how to integrate mobile marketing in their clients’ campaigns.
- Informing participants about the latest developments in the mobile marketing industry
- Providing the necessary basic knowledge to understand the technologies supporting mobile marketing
- Developing I-phone specific campaigns
- Understanding how to integrate mobile marketing into marketing campaigns
- Introduction to mobile marketing
- International case studies
- Mobile marketing applied to events
- Targeting and tracking
- I-phone specific marketing
- Location based marketing and mobile coupons
- Basic concepts for building a mobile friendly website
- Mobile SEO (Search Engine Optimisation)
- Integration with traditional media
- International case studies
- Privacy, spam and viruses
- Mobile marketing in the world
- The future of mobile marketing
© 2009 Strategic Communications | Associated with Studio Perrone | A member of P.A.C.E. | A Mastermind network partner
