Redesigning a logo

Company logos seldom change. However, even the most successful brand may need to revisit its visual identity, in order to offer a more modern look. Even though this is an event that occurs infrequently in the life of a brand, when a redesign is necessary, it is important to maintain those visual characteristics which have made the logo immediately recognizable.

Below are some examples of famous brands whose visual identities have been successfully revisited.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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