Having a website is definitely not the only way of establishing your company’s online presence. While other means of reaching your target,  such as, blogs and social media exist, your corporate website should be the starting point for showcasing your services, products and organization.

Great, so you have a website… now what? Can potential customers find you online? Several companies in Malta spend thousands of Euros designing an attractive website, and skimp on valuable aspects, such as a serious Search Engine Optimisation (SEO) exercise, thus running the risk of being completely invisible to search engines. There are many variables  that will affect the likelihood of topping search queries on the most popular search engines. Generally there are a few golden rules to follow to make sure that your website is search engine optimised:

– Domain name: this is the starting point. Choosing an appropriate domain name will allow your website to rank almost instantly at the top of search engines queries;

– Code: certain programming languages prevent search engines from spidering your website. Make sure that your website does not contain scripts or applications that will make it invisible to search engines;

– Content: just like a book, the quality of a website is judged by the quality of its content;

– Links: a high number of inbound links to your website will positively affect its popularity among search engines.

If you are not satisfied with your website’s performance, contact us for a free SEO consultation.