With the introduction of smart phones on the market, an increasing number of people in Malta are using their phones to browse the internet. Since mobile search engines rank websites according to their compatibility with mobile phones, it is important that your website is optimised for visualization on mobile devices, so as to avoid losing a significant share of potential clients.
Search engines for mobile phones also tend to rank websites according to how well they are visualised on the particular phone executing the search.
Mobile Search Engine Optimization (SEO) is very similar to standard SEO. Here are a few basic rules:
– Do not use too many keywords in the text of your website;
– The title tag length must not exceed the maximum number of characters which can be visualized by mobile search engines;
– Metatags keywords are no longer as important in SEO, however it is still advisable to insert the main keywords for each page in the specific tag;
– An effective metatag description will minimize the number of users leaving your website shortly after having entered it (bounce rate). Search engines keep the bounce rate into consideration when rating websites, so it is important to maintain it as low as possible.
Strategic Communications are SEO specialists in Malta. Contact us for a free evaluation of your website compatibility with mobile phones.