Marketing directors and executives from the insurance, freight forwarding and document archiving industries have recently attended two half-day seminars held by advertising and training firm Strategic Communications. The courses, which focused on mobile marketing and corporate public relations, were delivered by Dott. Fabio Giangolini, who specialized in Marketing and Communications at the University of Rome “La Sapienza”.
The lectures were-well received by the audience. “I enjoyed the level of interaction which developed between the participants and the fact that we were able to share and discuss our experiences related to different advertising and PR topics”, said one of the attendees. A series of international and local case studies were presented and discussed with the participants, who were also engaged in a training exercise aimed at managing a crisis from a public relations point of view. The exercise presented tailor-made scenarios pertaining to the specific business sectors of the participants.
The courses will be held again soon, Strategic Communications notifies. Those willing to participate can register their interest by sending an email to firstname.lastname@example.org or joining Strategic Communications’ corporate page at http://www.facebook.com/advertisingagencyinmalta.