Your mobile phone is one of the most personal things you carry with you.

It stores the photos of your holidays, the numbers and addresses of your family, friends and colleagues.

Your mobile accompanies wherever you go and you rarely leave it behind, if at all.

Recognising the importance of mobile devices has become a critical factor for those companies that want to reach their clients in the fastest and most direct way possible.

Our course aims at introducing the participants to the possibilities offered by mobile phones as effective marketing tools, as well as creating mobile-friendly advertising campaigns and websites.

The Lecturer

The course is delivered by Italian industry professional Dott. Fabio Giangolini, B. Comm. (Hons), MA Marketing Management Universita’ di Roma “La Sapienza”. Director Strategic Communications. Dott. Giangolini has delivered a series of courses to the INSEEC Business School of Paris and local organizations such as Elmo Insurance, Focal Maritime Services, Combined Maritime and DAM (Document Archive Management).

When

Friday 19th October 2012, 9:00 – 12:00

Where

No.2 Dar Is Sliem

Alfons Maria Galea Street

Birzebbuga

FREE PARKING AVAILABLE

Who should attend

Marketing executives and managers, and self employed individuals interested in maximising their marketing budget. Advertising agencies interested in knowing how to integrate mobile marketing in their clients’ campaigns.

Objectives

– Informing participants about the latest developments in the mobile marketing industry

– Providing the necessary basic knowledge to understand the technologies supporting mobile marketing

– Developing I-phone specific campaigns

– Understanding how to integrate mobile marketing into marketing campaigns

Topics

– Introduction to mobile marketing

– International case studies

– Mobile marketing applied to events

– Targeting and tracking

– I-phone specific marketing

– Location based marketing and mobile coupons

– Basic concepts for building a mobile friendly website

– Mobile SEO (Search Engine Optimisation)

– Integration with traditional media

– International case studies

– Privacy, spam and viruses

– Mobile marketing in the world

– The future of mobile marketing

Price

Euro 65.00 (0% VAT) or Euro 105 (0% VAT) if booked in conjunction with our Corporate Public Relations Course (click here for further information).

Click here to book >