This week Jesse Stanchak from smartblogs.com, draws our attention to the importance of mobile-friendly social media campaigns.
“Imagine what you social content would look like on a tiny screen”, says Stanchak. “If your strategy hinges on long blog posts, white papers or discussion questions, the transition to mobile may be difficult for you. Mobile devices lend themselves to visual content. Any text you have needs to be snappy and easy to read, because no one likes squinting at their phone. You don’t have to banish your blog posts tomorrow — we’re not there yet — but you need to start thinking about mobile as you develop new content initiatives, so that you can be prepared for the coming mobile wave.”