Why social brands should hate Mondays
One thing international social media monitoring firms disagree on is the best times to post. Actiance suggests advisers post when people are more likely to be on the sites, which is early in the morning and late afternoons on weekdays. The company also said Monday is the least popular weekday for social media, likely because people are often too busy playing catch-up from the weekend.
Hearsay had a different opinion, saying it is best to post outside of business hours so your comments stand out from the clutter. Overall, there is no hard rule advisers can follow for the best time to post, said Blane Warrene, co-founder of Arkovi, which was recently acquired by RegEd. “Ultimately they’re going to find a rhythm that connects with their followers,” Warrene said.