Managing a meaningful personal social media presence takes time, but it is sure to pay its dividends in terms of exposure, personal promotion and businesses opportunities for your company. If you are at the helm of an organization, consider following the example of some of the top entrepreneurs around the world.
Save time: “duplicate” yourself
One thing that we at Strategic Communications constantly recommend to companies and senior managers seeking our advice on social media matters, is to maintain a blog on their corporate websites. Why? It is well known that Richard Brenson is an avid social media user, however the chairman of Virgin Group also enjoys writing on his own blog. As a result, Sir Brenson frequently uses his blog’s articles to populate his posts on Twitter, LinkedIn and other social media channels. The aim here is simple: investing a bit of your time to write an article, that you can then post on your social media channels, to generate traffic toward your company website and create leads (not to mention that the same article can also be distributed to printed media).
Personal Vs Corporate
Arianna Huffington, Editor-in-Chief of Huffington Post, uses her LinkedIn profile to publish a balance of news directly related to the business side of Huffington Post, as well as articles and post connected to her personal interests. This strategy aims at keeping her followers’ interest alive, apart from confirming that she is posting personally on her profile. Another successful example in this area is Paypal founder Elon Musk, who keep us updated on the latest camping trip with his kids in California, in between business related Tweets. By showing us his human side, Musk makes sure that people can empathize with him.
So, what are you waiting for? Start writing and start reaching out to your followers!