Google’s algorithm was modified last month in order to give mobile friendly websites more prominence.

How will this affect your Google rankings?

If your website does not use a responsive layout, you will see it gradually losing positions in mobile search results (including tablets) to a point where it will be completely removed from the search results pages. As mobile search is on the rise you will understand that this will impact your SEO strategy.

As digital marketing specialists, we at Strategic Communications were able to anticipate this trend, and from 2013 all the websites developed for our clients were already using responsive layouts. If your website is not mobile friendly, consider getting in touch with us to solve this critical issue and keep on reaching your clients even when they are on the go!