Strategic Communications has been entrusted by England Insurance Agency to carry out its corporate rebranding.
Starting from England’s original logo we have developed a modern corporate image which preserves some key elements of the firm’s previous visual identity. Both the corporate colours and the iconic lion (previously emblazoned in a coat of arms) were preserved in order to highlight continuity with the past. The agency’s heritage has also been emphasized with the creation of the slogan “The Strength of Experience”, a reference to both the lion from England’s heraldic symbol and the decades of experience matured in the insurance field.
The new visual identity has subsequently been applied to all of the firm’s marketing collaterals and the office facade and interiors.
Click on the photos below to browse through some of the designs forming part of England Insurance Agency’s rebranding.