Creating groups is a great idea to stay even more connected with your clients or fans. Companies may create groups for a number of reasons, including providing a better customer care service to existing clients, or simply for creating a community of fans. Facebook is now allowing companies to link the groups they create to their official pages.

This is possible by visiting the Edit Page section in your Settings and adding the corresponding tab. Furthermore, admins of a linked group can now publish either as the page or as their personal profile, thus maximising branding opportunities.

If you want to know more about how to make the best out of your Facebook presence and increase your reach using best practices for pages and groups, don’t forget to book your seat at the next Facebook Marketing and Customer Care training session that will be held on the 29th and 28th of August at Misco. Click here for more details >