Introducing Chatbots Into Your Digital Strategy

Chatbots are AI (Artificial Intelligence) driven agents that interact with customers on websites and social media, in order to reply to their questions. Social media platforms such as Facebook and Twitter have opened to the integration of third party chatbots, so it is not uncommon for you to have already chatted with one of these AI agents, while believing that you were interacting with a human being.

Their value lies in the fact that they are programmed to understand and interpret what your client may be asking for and respond accordingly, and they can also engage in video and audio conversations. What’s more interesting is that chatbots can be set up in order to collect prospective clients’ email addresses and send PDFs with catalogues, forms or price list to your clients.

As a digital advertising agency we can guide you in the right direction should you wish to explore the use of chatbots. Send us an email or give us a call and we will be happy to discuss with you the various possibilities available.

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