We are glad to inform you that we will hold a number of training sessions during the first six months of 2018.While the below dates refer to group training sessions, it is worth mentioning that companies and individuals can also contact us to arrange one-to-one training sessions, which will be tailor made to one’s specific requirements. 

14-15 February, 09:00 – 13:00, Facebook Marketing and Customer Care  

• The use of Facebook as part of your digital marketing plan;
• How to design a best practice page;
• How to find your target audience;
• How to respond to negative comments and reviews;
• How the latest changes in Facebook’s algorithm are affecting your company page;
• Best ways of using Facebook advertising;
• Understanding of Facebook insights and analytics;
• Using a communication style aimed at reinforcing positive interactions with clients;
• What users expect from customer care services on Facebook;
• Monitoring of online conversations;
• Real time social media interaction guidelines;
• Social media issues management procedures;
• Analysing Facebook customer care case studies (foreign and local);

16-17 April, 09:00 – 12:00, Understanding Google Analytics 

• how to set up an analytics profile;
• how to establish and analyze key performance indicators;
• how to understand the behavior of visitors on your website;
• how to attract traffic to your website through search engine optimization;
• how to optimize your website for conversions;
• how to analyze inbound traffic from social media and other digital channels;
• how to understand if your online advertising campaign are generating traffic toward your website;
• how to extract and interpret data and reports;

25-26 April, 09:00-13:00, Social Media, Digital Marketing and Customer Engagement  

• Understanding the theoretical background behind digital marketing;
• Finding and analyzing your target audience;
• Building online personas;
• Changes in online consumers behaviour;
• Selecting the appropriate marketing mix for your online campaigns;
• Customer Reach;
• How to build your brand on different social media channels
• What should be included in a social media plan
• The ground rules – the do’s and don’ts about social media in business
• Customer acquisition and retention strategies;
• Real Time Marketing;
• Market Development and Penetration;
• Writing and execution a digital marketing plan;
• Measuring campaigns ROI;
• Monitoring current and future digital trends;

2nd May, 9:00-13:00, Business Development Through LinkedIn

• How to build a professional personal profile;
• How to use your professional experience to establish new business connections;
• How to create your company page;
• How to engage potential clients;
• How to create networking opportunities;
• How to interact with business groups;
• Article publishing strategies to become an influencer;
• The dos and don’ts of LinkedIn interaction;

16-17 May, 09:00 – 13:00, Facebook Marketing and Customer Care  

• The use of Facebook as part of your digital marketing plan;
• How to design a best practice page;
• How to find your target audience;
• How to respond to negative comments and reviews;
• How the latest changes in Facebook’s algorithm are affecting your company page;
• Best ways of using Facebook advertising;
• Understanding of Facebook insights and analytics;
• Using a communication style aimed at reinforcing positive interactions with clients;
• What users expect from customer care services on Facebook;
• Monitoring of online conversations;
• Real time social media interaction guidelines;
• Social media issues management procedures;
• Analysing Facebook customer care case studies (foreign and local);

19th June, 09:00-12:00,The impact of new technologies on your marketing strategies

• Moving from offline strategies to online ones;
• Setting your own digital key performance indicators;
• Understanding the power of consumers’ reviews;
• Reading online data and insights;
• Case studies;

21-22 June, 09:00-13:00, Social Media, Digital Marketing and Customer Engagement  

• Understanding the theoretical background behind digital marketing;
• Finding and analyzing your target audience;
• Building online personas;
• Changes in online consumers behaviour;
• Selecting the appropriate marketing mix for your online campaigns;
• Customer Reach;
• How to build your brand on different social media channels
• What should be included in a social media plan
• The ground rules – the do’s and don’ts about social media in business
• Customer acquisition and retention strategies;
• Real Time Marketing;
• Market Development and Penetration;
• Writing and execution a digital marketing plan;
• Measuring campaigns ROI;
• Monitoring current and future digital trends;

For further information about the programmes above or to enquire about one-to-one sessions, please send an email to fabio.giangolini@strategicmalta.com or call on +356 99010072