New technologies have changed the way companies and brands communicate with their target markets. While creating disruption, new technologies also offer the possibility of gaining real time data and insights into consumers’ behaviour. This course aims at guiding companies on how to set new objectives and key performance indicators in a world which is more consumer and data driven than ever.
This course will be held by Dott. Fabio Giangolini at MISCO.
What will I learn?
- Moving from offline strategies to online ones;
- Setting your own digital key performance indicators;
- Understanding the power of consumers’ reviews;
- Reading online data and insights;
- Case studies
This workshop is aimed at managers and executives involved in online marketing and PR activities through social media and websites.