Last month we gave a boost to the international promotional campaign of our client Blue Border Holdings (BBH). Specializing in providing armed security details to ships transiting through pirate-infested seas and security escorts to business executives travelling to high risk areas, BBH also regularly holds a number of courses aimed at security professionals. One such course is the HEAT (Hostile Environment Awareness Training), aimed at individuals who operate in war zones, which is held regularly in Malta by BBH.
Wanting to promote this course on the Italian market, BBH spoke to us in order to come up with a few ideas. As an established PR and advertising agency in Malta and Italy, we proposed that we would write an article about their HEAT course and publish it in the Italian military magazine Combat Arms, whose readership of active duty military and police personnel perfectly fits BBH’s target group. After undertaking the course ourselves, we shared our experience in an interesting four page feature which was written by our managing director Fabio Giangolini (a freelance journalist with 20 years of experience) and published in the October 2017 issue of Combat Arms.
The course was interesting and fun: we shot guns, drove cars, spent a few days in Gozo, met a number of interesting individuals and provided our client with positive exposure in a foreign market!