New Media Course: Understanding Mobile Marketing

Your mobile phone is one of the most personal things you carry with you.

It stores the photos of your holidays, the numbers and addresses of your family, friends and colleagues.

Your mobile accompanies wherever you go and you rarely leave it behind, if at all.

Recognising the importance of mobile devices has become a critical factor for those companies that want to reach their clients in the fastest and most direct way possible.

Our course (now at its second edition) aims at introducing the participants to the possibilities offered by mobile phones as effective marketing tools, as well as creating mobile-friendly advertising campaigns and websites.

The Lecturer

The course is delivered by Italian industry professional Dott. Fabio Giangolini, B. Comm. (Hons), MA Marketing Management Universita’ di Roma “La Sapienza”. Director Strategic Communications.

Dott. Giangolini is a trainer on digital branding and social media strategies at MISCO, a marketing lecturer for the Chartered Institute of Marketing (CIM) and for the Institute of Leadership and Management (ILM), and a business advisor for Malta Enterprise’s clients.

He is also active in the field of journalism, and he is currently the editor of the world news and special operations sections of the Italian military magazine “Combat Arms” (CAFF Editrice). His articles have been included in the library of the Centre for Advanced Defence Studies (in Italian: Centro Alti Studi per la Difesa – CASD) of the Italian Ministry of Defence.

Who should attend

Marketing executives and managers, and self employed individuals interested in maximising their marketing budget. Advertising agencies interested in knowing how to integrate mobile marketing in their clients’ campaigns. Marketing and Communications university students.


– Informing participants about the latest developments in the mobile marketing industry

– Providing the necessary basic knowledge to understand the technologies supporting mobile marketing

– Developing I-phone specific campaigns

– Understanding how to integrate mobile marketing into marketing campaigns


– Introduction to mobile marketing

– International case studies

– Mobile marketing applied to events

– Targeting and tracking

– I-phone specific marketing

– Location based marketing and mobile coupons

– Basic concepts for building a mobile friendly website

– Mobile SEO (Search Engine Optimisation)

– Integration with traditional media

– International case studies

– Privacy, spam and viruses

– Mobile marketing in the world

– The future of mobile marketing

Duration and Price

Three hours, Euro 80.00 (0% VAT).

Send an email to to book your place

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