Innovation is the key to success. With this idea in mind, in March 2011 Strategic Communications introduced the use of QR (Quick Response) codes in Malta.

QR codes consist of modules arranged in a square pattern on a white background, which can be read by any Smartphone with a QR code reader application, downloadable for free from the internet. QR codes containing addresses and URLs may be placed in magazines, on billboards, buses, mugs, business cards, or on any other item.

Users with a camera phone equipped with the correct reader application can scan the QR code to display text, contact information, or open a web page in the phone’s browser. QR codes literally turn a printed media advertisement in a multimedia promotional message, as they can be programmed to redirect readers’ mobiles onto a corporate website or show the latest TV advert directly on the readers’ Smartphones.

Contact us now to know how we can help you maximise your marketing campaign’s return of investment with the use of QR codes.