– Campaign planning, strategy and coordination: product or service analysis aimed at establishing its USPs and strategic planning of the media campaign with the aim of achieving market penetration. When choosing media, our decision- making process is based on an objective media analysis and experience;

– Market research on national and international markets: execution of market research projects in Malta and abroad, including qualitative and quantitative analyses and mystery shopping. We also carry out exploratory studies in order to asses the feasibility of investments in foreign markets;

– Consultancy for marketing and PR department start-up: assessment of the client’s requirements for establishing in-house marketing and PR department standard operating procedures, based on the company’s objectives, needs, and identified priorities;

– QR code advertising: innovation is the key to success. With this idea in mind, in March 2011 Strategic Communications introduced the use of QR (Quick Response) codes in Malta.

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