SIGMA17 Sheds Light on SEO Trends for 2018

The SEO panel during SIGMA17 (Photo Strategic Communications)

 

SIGMA17, which took place in Malta on the 23rd and 24th of November, just came to a close. The summit was packed, as always, with networking opportunities and events, and gave its delegates the chance to take part in master classes, talks and panels.

As an SEO agency, today we want to share with you the most interesting takeaways about search engine optimization trends for 2018.

 

Voice recognition and SEO

With smarthphones allowing their users to carry out voice searches, it is highly likely that search engine optimization specialists will soon have to consider how to make their websites appear at the top of voice searches. It is a fascinating scenario that can be a game changer for the way SEO is done.

 

Google ranking factors

SEO is not only a marathon but also an alchemy! Different factors must be combined together in order to achieve a satisfactory ranking on Google. Some criteria, however, seem to be more important than others…. what are they?

The time users spend on your website, as well as the number of pages visited per session and the bounce rate, affects its ranking on Google. Inbound links from authoritative domains are also still relevant. We will soon discuss all this in a dedicated article.

However, if you have never done SEO for your website, consider giving us a ring to get a free evaluation of your website ranking and a quote. Remember that having a website which no one can find equals to not having it at all!

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