Tag Archives: training

How to Plan a Successful Social Media Campaign

Many companies decide to enter the social media arena without having a clear idea of what they want to communicate, how and to whom.  A number of critical mistakes can be committed during the planning stage of a social media campaign and this can lead to wasting time and have a negative impact on your return of investment.

Down with the assumptions

Just because “everyone is on Facebook” this doesn’t mean that your company should focus its efforts exclusively on this social media! Start by analysing your audience in order to understand what social media channels they are using. You may find out that many clients are already engaging with other brands on Instagram or even Twitter. If you are a B2B organization, consider focusing most of your efforts on LinkedIn and use Facebook exclusively to generate brand awareness and to publish your vacancies.

Plan your content

Now that you have decided which social media channels you will use, it is time to understand how you are going to engage with your audience. Articles, infographics, social videos and photos can have a different degree of effectiveness, depending on the audience and the channel. It is a good idea to experiment, in order to measure the level of engagement derived from each tactic and then focus on the most effective in terms of engagement.

Different strategies for different channels

Differentiate as much as possible the content from one social platform to the other. After all, why should people follow you on Instagram too if you are duplicating the same content of your Facebook page?

Get the knowledge you need and stay up to date

Social media is a fast-paced and ever changing environment. We are organizing a four hour intensive training session this June, in order to inform you about the latest trends, strategies and tactics to successfully engage with your audience.

Click here to get to know more about our Social Media for Businesses course >

1st June Training: Social Media for Businesses

When: Friday 1st June, 09:00 – 13:00 Where: Strategic Communications, 21-22 Wesgħet il-Vittmi tal-Gwerra, Luqa This is a four hour intensive course specifically designed to provide participants with the necessary tools to understand how to maximize the use of social media for their businesses. Participants will learn how to plan and deliver a holistic digital strategy,…

31st January 2018: Business Development Through LinkedIn Course

LinkedIn has evolved from a recruitment website to a tool used by companies to generate businesses opportunities. International surveys have demonstrated that B2B and B2B2C companies are heavily engaged in business development activities on LinkedIn. Building a solid professional image is the key to success in this social network where managers engage on a daily…

2018 Social Media Training Calendar

We are glad to inform you that we will hold a number of training sessions during the first six months of 2018.While the below dates refer to group training sessions, it is worth mentioning that companies and individuals can also contact us to arrange one-to-one training sessions, which will be tailor made to one’s specific…



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