This programme comprises of a series of courses dealing with the planning and implementation of a comprehensive digital strategy making use of a number of different social media and social network platforms.
The programme aims at forming a marketing professional capable of meeting the demands of the target audience by means of effective online brand communication and customer care best practices.
- Digital Strategy Planning and Implementation
- Hands-on Social Media
- Hands-on Facebook
- Customer Care Interaction through Facebook
- Business Development through LinkedIn
- Analytics (Google) for Websites